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Gerd Leonhard's writings come from a position that is both inside the music industry (Gerd was a performing musician for many years) and decidedly outside as well. From his insider's position, he knows well what the ecosystem needs, especially what artists need and what audiences of all kinds need.Music 2.0 Essays by Futurist Gerd Leonhard 01-Jan-2010. by Gerd Leonhard Paperback. Currently unavailable. More Information Are you an author? Visit Author Central to change your photo, edit your biography and more See Author Pages.Gerd Leonhard just released a collection of his own blog postings and papers in a FREE e-book called Music2.0. In it, Mr Leonhard made predictions about how the music industry was going to mutate once mixed with the new technologies. You can get the book here. I’m about a quarter of the way through Music 2.0, and it’s a really interesting read.
I am Gerd Leonhard, and welcome to Green Futurist. I have worked in digital music, media and in the Internet business since 1995. Since 2001 I have worked as an independent Futurist with a focus on media, content, entertainment and publishing, technology, telecom as well as marketing, branding and communications.
All Gerd’s endeavors have provided him with first-hand insights into technology disruption and inspired his first book, coauthored with Dave Kusek, The Future of Music in 2005, and followed by The End of Control Book in 2007 as a free download, later renamed to Open is King — The Future of Media Beyond Control, and Music 2.0 in 2008.
Music 2.0 Resources Change is happening so rapidly in the new music industry that its hard just to keep up much less profit from the chaos. To help you stay ahead of the curve, we've put together this list of books along with some of our best Hypebot articles and outside resources.
The Future of Music. By Gerd Leonhard; Cybersounds. Essays on Virtual Music Culture. See also: A Bibliography of Remix Culture and Music. By James Boyle. Key Directories. Find good music through Netlabelism and Phlow Magazine. 40 ways to download free music legally: guide. Streaming Music Sites: selection of 30; List of free music resources, by.
Frith S 2001 The Popular Music Industry in S Frith W Straw and P Street eds The from FMS 302 at Arizona State University.
This article will explore the way in which Radiohead have been managerially creative through their use of new media technologies. The band released their seventh album In Rainbows on the 10 October 2007 as a digital download for which consumers chose their own price: beginning at nothing. The issue of whether this example presents a model for other artists to bypass established record labels.
Music 2.0 by Gerd Leonhard. This one’s a full 228 book offered via the pay want you want model. When was the last time you read an entire book? Because this one is written in the essay format.
Gerd is an avid futurist but also a passionate humanist; a philosopher and musician by training, as well as an early internet entrepreneur. He believes that technology can do amazing things, and that we should embrace it but he also thinks we must urgently protect what makes us human.
Gerd Leonhard just posted a link to a slideshow of 44 'music 2.0' web sites - the amazing thing is that it's a slideshow of the actual websites - not something I've ever seen before - each of them loads in turn, and you can click on the links in each of them to have them open in tabs or other window.
Music2.0 clearly describes what the next generation of music companies will actually look like; hence the use of the term Music2.0, a catch-all phrase derived from the increasingly over-used “Web 2.0.” In this book, Gerd does not mince his words when it’s about spelling things out, and his style is both engaging as well as hard-hitting.
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The term “Music 2.0” (coined by Gerd Leonhard) correctly describes the nature of today’s music business, driven by digital, web-based strategies that allow consumers to access, acquire and interact with music in ways not previously available.
This is the place where Futurist Gerd Leonhard shares his PDFs with his free books, essays, features and presentations. This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Quick links.
Gerd Leonhard is a media futurist who is often quoted in the music 2.0 sphere. his presentation on the future of music is interesting, especially his projection of a E26 Billion market for music. yaimp “yet another internet music play” — this time by the kazaa and skype founders.